LAY’S PLAY

VFX


Our VFX director, Diego Dieguez, and our Art director, Carlos Wyszogrod, were responsible for the visual effects and led our 3D and composers team.
To achieve the videogame look-like we motion captured professional players that were later retouched and animated to take them to the field.
We created an animated crowd in the stands picturing the mythical Boca Juniors fans. We also developed projectors completives, image beauty and cleaning, final packshot and color grading for this advertisement that reached 1m views in the different social networks.